Communicate and promote your brand with the Tote Bag

Advertising objects are among the expenses made by a company to communicate effectively. There is a plethora of choices when it comes to these supports, but the tote bag has imposed itself on this market. Useful and practical object, it allows you to convey a message more easily. What are its advantages ? How to choose “THE” tote bag for your sign ?

The tote bag, what is it ?

Its name comes from the English verb “to tote” which means “to carry”. A word that makes sense, since the tote bag is used to carry anything and everything. At the beginning, it was the British letter carriers who used it to deliver newspapers. Then, it was used to carry household errands since it is more practical with its wide handles. Some supermarkets offer the tote bag to customers at the checkout to wrap up their goods.

Its use is popularized by Jane Birkin who used it as a handbag. In 2010, the tote bag becomes a fashion accessory trend. The fact that it is made of canvas makes it lighter, one of the reasons for its success. It can be carried in the hand or on the shoulder and can be customized according to your needs.

It is for this prerogative that companies have seized the tote bag as an advertising object. Many sites offer different types of tote bags that professionals can customize.

Why use the tote bag for advertising ?

Compared to other advertising objects, the tote bag offers many advantages to a company. It is a fashion item that can be used by women and men, children and adults. Whatever your communication strategy, you can offer this goodie to a large audience.

An affordable cost

The tote bag is a bag with a simple design and made with a canvas fabric or a cotton bag. Its price is affordable for small and large companies. Personalization is not expensive and will allow the company to make interesting profits.

The companies that design tote bags can propose economical offers for small budgets.

A utilitarian gift

Many companies offer caps, T-shirts or pens to their prospects and customers. But in the end, these objects end up at the bottom of the wardrobe or in the pile of clothes to offer. The tote bag can be used on a daily basis, to carry groceries, books or even become an accessory to accompany a clothing style.

An object that looks like you

The choice of the tote bag as an advertising object will be very effective for your communication. Choose a bag that can convey your values and appeal to the public. Fashion, quality, ecological or recyclable… you can make your prospects understand your company’s motivations through a simple canvas bag.

The tote bag, a customizable communication object ?

The tote bag is very appreciated by companies because it offers great visibility. But also, it can follow the color of the graphic charter of the company. The group can choose the color of the bag, but also the material it is made of.

This goodie can be adorned with different types of messages related to the company or brand it highlights. It can be a slogan, a message, photos or various illustrations. Thanks to the large space on the bag, it is possible to use it for advertising.

This accessory can be used to promote a brand during a festival, an association during a charity event. It is a solution that will attract and please a maximum of target. Because it can be carried everywhere, the tote bag can convey your image to the other end of the world without paying for it.

The fact that plastic bags are no longer in use is a big plus. The tote bag becomes a multi-purpose bag that will help improve the reputation of a brand. For this, it will only have to opt for organic cotton or another ecological material to design it.

The right choice of partner will be essential to obtain ecological totes bags to offer to your customers.

For your company to benefit from the advantages of the personalized tote bag, it is essential to choose the model that is adopted to your needs. Consider the material of the bag and the weight to ensure its longevity. Ecological materials are recommended to give a better image of your brand.

Next is the capacity of the bag and its size. The larger the tote bag, the more different things its owners will be able to use it for. If it is too small and narrow, it will not serve much.

Take the time to choose the service provider to whom you will entrust the design of your company’s personalized totes bag.